Eagle Brewing Brouhaha
May 15, 2021
By NZB3
There is much ferment in the Islands of New Zealand as yet another male has been accused of lashing out at one of our protected class. Not since Iain Lees-Galloway and Andrew Falloon were fed into the person-shredder 12 months ago has anyone been so commercially murdered¹. But this man, David Gaughan, put himself in harms way without any help from a politician.
Note that we don’t need a State to Cancel people. No Broadcasting Standards Authority, no Hate Speech Laws required. The culture, the economy, defended itself by identifying and terminating an alien microbrewering organism that had grown into a tumor.
Counter-intuitively, this is a reminder that it is not the role of firms to generate and police public opinion. They must surf the wave by figuring out what the customer wants and reflecting it back successfully in their branding. Asking firms (including political parties) to take a stand or to stop being Politically Correct is to misunderstand their relationship to us. For example, Countdown supermarket don’t really have values only branding which in their case is to be Big Brother and as such leads to sales at first but stabbings second.
“Eagle Brewing founder and head brewer David Gaughan yesterday commented on a news story on Facebook about a shooting in Napier calling Māori “the scourge of New Zealand”.” – Pubs, liquor shops boycott Eagle Brewing over racist Māori Facebook comments, NZ Herald (14 May 2021)
“OK let’s speak the truth. Maori are the scourge of New Zealand. The quicker we put them in prison the better. I’m talking about..” <- quote for which Gaughan will be evaluated
“…I’m talking about the majority of the male population. The ones who beat their missis. Who don’t give a fuck about society.” <- context in which Gaughan spoke of ‘Maori’ which will be completely ignored.
“You who will rebel against these words…you are New Zealand’s biggest problem right now”
What Gaughan said was literally correct. The subset of New Zealanders who are Most Males ∪ Maroi ∪ Wife-beaters are “the scourge of New Zealand.” (‘∪’ being the union of sets in set theory in high school mathematics..) For making this identification in current climate, Gaughan has been punished out of all proportion to the target of the conversation he was in. The “scourge” do not have their livelihoods and networks severed on national television and in fact probably get court-ordered name suppression so as to protect their Maori mana and their families and victims from being associated!
Why is this British man and the jewel of the ‘Waimakariri Riviera‘ an alien tumor to current mainstream New Zealand? Short answer: We’re in r-selected mode.
Why is what a private person publishes a political opinion associated directly with his commercial entity? Short answer: We’re in Personality Culture mode.
—
1 Neither of those men had a choice, they were sacrificed by Jacinda Ardern to blunt Judith Collins’ election campaign. Sorry, I thought there was a post about this I could link to. When Collins became leader, Ardern blunted Collins’ entry by killing one of her soldiers (Falloon.) In retaliation, Collins gave Ardern a few hours to select one of her Ministers to have their political career die in disgrace too. Ardern choose Iain Lees-Galloway.
Note: ‘Scourge’ is the correct spelling but the brewer’s jargon has been retained.
Note: Gaughan’s statement reminds me of another. He said “You who will rebel against these words…you are New Zealand’s biggest problem right now.” By leaving his own statements in the lurch and trying to flip-flop, Gaughan has betrayed himself. The lyrics that spring to mind come from the old ‘One Bourbon, One Scotch, One Beer’ song sung by George Thorogood..
He said “Uh, Let me go and ask my wife”
He come out of the house,
I could see in his face
I know that was no
He said “I don’t know man, ah she kinda funny, you know”
I said “I know, everybody funny, now you funny too”
This drinking song applies to our brewer. The world’s gone funny (Clown, even) and he put his finger on it. Everybody’s funny, he said. Then he flip-flopped. Now he’s funny too.
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