December 22, 2024 - Personal blog of Rick Giles

Countdown Kiri Takes Knives Away

September 6, 2021

By NZB3

Kiri Hannifin is responsible for the Woke Countdown we know today. And, by extension, why the supermarket’s brand is political. And, therefore, a target for terrorist attacks that is more present and available than any of our (security patrolled) WINZ offices or the parliament grounds or police. For those who are hurt and angry at Big Brother New Zealand it is Countdown that has presented itself as the most obvious target in our daily lives.

Before Hannifin, Countdown branded itself as friendly to the white nuclear family and they called this family the Colemans. Elizabeth Ryley, Hannifin’s predecessor, was also a Communications and opinion analytics spin doctor by trade (much like Jacinda Ardern.)

Ryley’s 2010 campaign, Meet the Colemans, was a family soap opera that turned the idea of product placement on its head. Instead of the product featuring in a human story and human world here were humans featuring in a world of products. The Colemans ate, slept, worked, met, bought, earned, parented etc. like little alien dolls in a house called the Countdown Universe.

According to Reddit, Phil Vaughan, Mr Coleman, also played the family father in the Australian version of the same campaign for Woolworths. For those who crossed the Tasman it seemed as if Mr Coleman had a second family on the sly in Australia and was cheating on Elisabeth Easther’s character!

By mid-2015 this Happy Families was given the boot, just as it had been in the 1960s. Ryley was out, Kiri Hannifin was in and reading the infometrics tea leaves of public opinion. Countdown Kiri put Countdown on a new bandwagon, the Woke Train. Labour 5.0’s old Spin Doctor pitched to Progressive Enterprises that under her command she could make them all very rich as the tide of Woke/SJW/Victimhood Culture swept in.

“Progressive Enterprises’ General Manager – Marketing & Communication Elizabeth Ryley says, “Following the lives of a family like the Colemans gives us the chance to show, in interesting and engaging ways, how Countdown always has the smart solution for the everyday needs of Kiwi families.”- MEET THE COLEMANS IN A NEW SOAP OPERA BY OGILVY AUCKLAND FOR COUNTDOWN SUPERMARKETS; Campaign Brief (2010)

Corporate Affairs (consultant) May 2015 – Dec 2017, 2 years 8 months
General Manager, Corporate Affairs and Sustainability Dec 2017 – Present, 3 years 10 months
– Kiri Hannifin, Linked in

https://www.youtube.com/watch?v=e0tyDKQ3rtk

Millennial Victimhood Culture (2016-2021)

Progressive Enterprises gave the keys to their Countdown kingdom to Kiri Hannifin and boy did she put her dark arts to work! Every Woke thing that was popular, as it became popular and before the public even knew it was popular, was being fronted by Kiri Hannifin and her team.

Kiri even put her old client Helen Clark into an anti-plastic bag campaign alongside Sam Neill and Jane Goodall! Little wonder Big Brother Countdown is perceived as the target for stabbings and stabbings again and mob stormings. 

“Kiri completed her LLB and BA (Politics) at the University of Canterbury. She has worked in several legal areas including Treaty and public Law in New Zealand and company law in the United Kingdom. In the United Kingdom she also worked implementing European equality law before returning to New Zealand to work as a political advisor for the 5th Labour Government. She has been working around intimate partner violence since 2007. ” – The Daily Blog (2014)

The Woke Kiri Hannifin Countdown era must eventually end. So long as she is still making money for  Progressive Enterprises her job is safe but for how much longer?

The Victimhood Culture 5 year cycle is well over now and we’re into a Slave Culture time period. Kiri, like her Victimhood Culture peer, Jacinda Ardern, has been the right woman with the right culture and communications skills for this time in history. Both have been very successful and it’s an open question as to which woman has more money and power than the other. Neither are likely to be able to re-invent themselves for the coming era. It will be a sign that times have changed when the services of both Ardern and Hannifin are disposed of by their masters.

Labour 6.0 and Countdown have both gone Woke, will they go broke? My answer is that they will not because they will re-brand and shed their women leaders. That will be a messy process for Labour but no trouble at all for Progressive Brands who have proven this many times before by their many changing faces.

My prediction using the Theory of Moral Cultures is that the next political leadership dichotomy will resemble Honour Culture exponents such as Stuart Nash and Judith Collins. That was a prediction I made in September 2019 and we are already half way there since Collins took her place as the new leader.

Countdown Kiri Takes Knives Away

After all that exposition…what is the meaning of Kiri Hannifin’s decision to remove all sharp utensils from sale in her shopping empire?

“Countdown’s general manager of safety Kiri Hannifin said the supermarket operator last night made the decision to temporarily remove all knives and scissors from shelves while they considered whether they should continue to sell them.”- Countdown, Foodstuffs remove knives from sale following terror attack, Stuff

For one thing, it’s just another item in an escalating trend of the Double Think we get in an era of dying Victimhood Culture. On the one hand we are told that the Second Countdown Stabber was a “lone wolf.” But we are shown that sharp utensils are not safe to have at hand because there might be more killers waiting to strike. Do you believe what people say or do you believe what people do? It’s more crazy-making Clown World nonsense. On the one hand anxiety is provoked, credence given to the fear of another attack, while on the other hand we are supposed to suppress and repress that reality-based emotion.

What would happen if we refused to let the terrorist, Ahamed Samsudeen, win by changing how we live? We would keep the sharp utilities where they were and on sale.

Ah, but then Countdown staff and shoppers would see them on the shelf and be triggered. They would need to face their fear. Recognise risk and danger. Not suppress or repress. We would process our fear and anxiety, our trauma. We would talk to one another. We might get angry. We might look for wisdom and action. We would take self-responsibility and own our feelings. We would want to confront questions of our own safety rather than avoid them by having the stimulus removed.

We can’t have that! Kiri Hannifin has treated New Zealanders in the same consistent way she always has. And, the same way Ardern governs us¹. The Victimhood Culture priestess looks at her clients as sheep to be soothed and wrapped up in cotton wool. Triggers are not signs of trauma to be faced and overcome, they are to be enabled and empowered by avoidance. Leaders like these are leaders of ‘men without chests’ who have no impulse control but are anxiously governed by fear and look to a Boss.

New Zealanders cry out for better leaders than these Victimhood Culture women but are we worthy of such leaders? Or are we just asking for another Jacinda, another Kiri, who would protect us even more from the bad things on shelves and in the newspapers? While Kiwis are willing to run away from the things that trigger them we will always have Victimhood Culture leaders. While we continue to conceive of a trigger as a problem with the stimulus rather than our own response we will always be dis-empowered in our own lives and Ardern and Hannifin will always have a job.

—

1 Including the suppression of the stabber’s identity and the danger he posed. And, including the (homicidal) warning of Brenton Tarrant who foresaw this very thing and wanted New Zealanders to wake up to the danger

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