December 22, 2024 - Personal blog of Rick Giles

Farmers Need Fitness Training?

March 1, 2022

By NZB3

The hell do country New Zelanders need fitness training for? Exercise of a productive and natural variety is already vertically integrated into rural life.

Who needs to run on a hamster wheel or lift consumer-grade weights up and down who lugs sacks of feed and chases sheep?

Rural Life must’ve got paid well to run this advert.

Rural fitness campaign launched in NZ and Australia, Rural Life, ODT (Feb 2022)

Makes as much sense as a plumber sneaking out on his lunch break to pay someone to let him fix their drain pipe.

Makes as much sense as a politician going home after work to unwind playing one of the Grand Theft video games.


Image ref. Kate Ivey Fitness founder Kate Ivey supplied this photo to Rural Life

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